This rather dark idea accompanied an incorporating playful irony into the marketing strategy and participating in meme culture.

THIS IS A CONCEPTUAL PROJECT. ALL IMAGES ARE DIGITALLY RENDERED BY ME.

CURATED + CREATIVE DIRECTED BY LAMBCHOP (2020)

The inspiration behind this project stems in digital voyeurism. The idea that our entire existence is essentially displayed as a curated window into our psyches.

S-ALT MAG

S-ALT Magazine 2020

designed by Lambchop.

moodboard

How do these identities form while knowing that we are constantly being watched by others? Everything we post is a mirror into our lives, a curated one, but still.. Do we feed into voyeurism?

As digital profiles become an essential form of self-expression, rigid personal brands are replaced by adaptive identities. 

S-ALT Moodboard

typography

iteration 1

Video Experiment

visual experiments

Self Discovery Video Experiment

3D Modeled Sleeping Beauty.

by Lambchop Design

Waterfall Tears
by Lambchop

These set of images were created to add a level of irony and humor to the rather dark undertones of voyeurism.

Minecraft Forest Fashion
by Lambchop

Minecraft Pyramid Scheme
by Lambchop

other projects

other projects

CLICK ON ANY IMAGE TO OPEN A PROJECT :)